X

At Peak Sports USA, I worked as an internal designer, creating a wide range of brand and retail assets. My day-to-day included designing in-store graphics, email campaigns, homepage banners, and digital visuals for product launches. The goal was to keep the U.S. side of the brand feeling fresh and in step with the larger global identity.

One of the highlights of my time there was working on a limited-edition Earth Day sneaker colorway for Dwight Howard, who was signed to Peak at the time. I developed the color story and design direction, and the shoe eventually went into full production. Seeing that idea go from sketch to shelf was a major moment for me professionally—and something I’m still proud of.

One of my bigger projects was leading the redesign of the USA division’s website. I partnered with an external web agency to build out a cleaner, more modern experience that could better showcase both the performance products and Peak’s roster of athletes. It was a chance to push the design forward and give the brand a more refined digital presence in the U.S. market.

The role combined both brand and performance design, with just enough space for creative experimentation. Whether it was a banner or a signature shoe, the work always aimed to elevate how Peak showed up in the U.S.