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Snipes x Adidas
OVERVIEW
Contracted to design the mobile bus wrap for Adidas x Snipes’ 313 Day campaign in Detroit. Created a bold, graffiti-inspired illustration that celebrated the city’s identity and supported the exclusive sneaker release. Collaborated with the Snipes team through multiple iterations to bring the final vision to life.
YEAR
2025
SERVICE
Graphic Design
Rolling art for the 313.
REGION & ZONE
Designed a custom graffiti-style bus wrap for the Adidas x Snipes 313 Day campaign in Detroit. The mobile activation promoted a limited Top Ten sneaker drop and ended with a VIP event featuring the branded bus as a centerpiece. Brought local culture to life through illustration and street-inspired design.
ABOUT
For the Adidas x Snipe 313 Day campaign in Detroit, I was brought on to design the graphics for a custom mobile bus activation. The project was centered around celebrating Detroit pride and the release of the classic Adidas Top Ten sneaker in a special 313-inspired colorway.
The bus served as a mobile pop-up, selling the limited sneaker around different spots in Detroit throughout the day. The event wrapped up with an exclusive VIP party hosted by Adidas and Snipe, with the bus parked front and center as part of the experience.
My main task was creating a full wrap design for the bus—a graffiti-style illustration that pulled from Detroit’s street culture, music, and grit. We went through several rounds of concepts with the Snipe team before landing on a final version that felt bold, authentic, and rooted in the city’s energy. The design had to turn heads as it rolled through the streets and also feel like something locals could connect with.
It was a fun, fast-moving project that blended retail, culture, and design all in one. Getting to help bring the city’s spirit to life on wheels was a unique challenge—and seeing it all come together on 313 Day was a proud moment.
FEATURES
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