X

At Bella+Canvas, I worked as a Senior Graphic Designer on the in-house creative team. My role focused on building out both B2C and B2B email campaigns—everything from seasonal product pushes to more technical, sales-driven content tailored for wholesale clients. Each campaign had to be visually sharp and strategically aligned with different audience needs.

My responsibilities also extended into social media, where I created both static and motion assets to support campaign launches and product features. That included light photo and video editing, plus packaging content in formats that would work across multiple platforms—from Instagram to paid ads to internal team decks.

Beyond emails, I also designed a wide range of web-ready banner assets, used across the brand’s own site as well as third-party platforms. These pieces had to move quickly and scale easily, so a lot of attention went into building flexible design systems that could be repurposed without losing impact.

Overall, it was a fast-moving, collaborative environment that kept me balancing creative execution with strategy. The work had to hit clean, be on-brand, and support a company that was speaking to everyone from streetwear startups to large-scale print shops.