I had the chance to work with John Geiger during Seasons 2 and 3 of his apparel line, contributing graphics, color stories, and design elements across multiple pieces. My role was focused on bringing visual consistency and bold storytelling into his collections—everything from hoodies and shirts to pants and even custom carpets.
In addition to product design, I also created a series of social media assets and campaign visuals to help support drops and brand announcements. It was important that the digital creative matched the energy of the pieces—clean, elevated, and always with a little bit of edge.
Geiger’s brand has always leaned into bold experimentation, and I had the freedom to develop a range of graphics and type treatments that felt fresh but still aligned with his overall aesthetic. Each season had its own vibe, so I worked on building out color narratives that tied the collections together in subtle but intentional ways.
I was also working on concepts for Season 5 when legal issues with Nike disrupted the rollout. That project never made it across the finish line, but the earlier seasons gave me the chance to explore fashion graphics at a high level and contribute to one of the more experimental streetwear brands in the space.