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I worked with I AM ATHLETE, the podcast and media brand founded by NFL legend Brandon Marshall, to create a run of graphic tees and hoodies tied to the show’s themes and moments. The designs spanned internal club gear, promotional merch, and limited drops that connected with the community around the show.

Most of the drops were designed to feel quick and organic—like extensions of episodes or ideas that resonated with the audience. The mental health and NASCAR shirts ended up becoming immediate sellouts, which made it clear there was a real connection between the visual storytelling and the message behind the platform.

Some of the standout pieces were part of the “Mental Health” series—graphics that tapped into the conversations being had on the podcast around wellness, vulnerability, and personal growth. We also dropped a NASCAR-inspired tee that brought in bold visuals with a tongue-in-cheek tone that still hit on brand.

It was a project that blurred the line between merch and message—designs that didn’t just look good, but carried weight. My role was to shape those moments visually, turning themes from the show into pieces people were excited to wear.